We are very honored to have been integrated into the “Retail Design International” business directory in addition to well-known international brand shops such as Karl Lagerfeld, Uniqlo, KaDeWe and Porsche Design. The retail sector is changing: As a result of the pandemic, change processes have rapidly gained momentum. Because social distancing has permanently changed our shopping behavior. Although everyone is probably happy to be able to visit real places of encounter again, at the same time, the exceptional situation spurred digital shopping functions. The published book “Retail Design International” reveals what changes have taken place in the industry and which bold, new concepts you should definitely look at. Our aletto Hotel Potsdamer Platz is also represented on two double pages and readers learn more about our innovative hybrid concept, our pop-up station integrated in the hotel for exhibitions, product presentations and other events of various kinds.

If you are still interested, the book can here be acquired.

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